Verdura

Duke Fulco di Verdura was not a typical jewelry designer, if there is such a thing. As an artist, eccentricity flowed through his veins and his disregard for convention was well-known. For him, it was not enough to flatter the wearer with a new design; the jewel required an intimate “raison d’être.”
Beyond his ability to distill a myth into a beautiful composition of stones, or an inside joke into a clever visual pun, Fulco’s greatest gift was to make the personal fashionable and the timeless beautiful.
As his list of clients grew, Fulco stayed true to his original bespoke approach to design.
But he frequently returned to his favorite motifs — and developed classic jewels which could be reconfigured by the wearer and worn in several different ways. These are now the most recognizable of Verdura’s designs, unmistakably “couture” in their inspiration and uncompromising in their quality. On this latter point, it was from Chanel he had learned that what cannot be seen matters just as much as what can.

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